If you know what I am talking about…here you go.
Just wanted to let you know that I reformatted this awesome book for the Kindle and it is now available for download at Amazon.com. You’re welcome.
Found this article in my RSS reader and thought I would give it a shot. The goal: make my SERP (search engine result page) more appealing. Now I’m just a humble web developer, so the thought of my site (michaelmontez.com) ranking for anything other than “Michael Montez” is pretty slim. So I Google’d Michael Montez and this was the result. Sure it’s number one, but it is boring. It needs to be more compelling and give you an idea of what you are about to get by clicking. Similar to an AdWords Ad.
Let’s take a look at the BEFORE. The title (blue first line) is plain. It just says “Michael Montez <<.” Imagine this was your company site and it just said “XYZ Land Place.” The searcher would get nothing from your listing. First thing you want to do – OPTIMIZE YOUR SITE TITLE. On your website, each page has a TITLE tag. Fill the tag with a nice description of your site/service/company. You only get 70 characters to do this, so keep it simple.
The next section is the URL (the green text). It’s going to be the page the search is linking to. Not much to do there.
The third area is the sweet spot. This is the page/site description. You will want to customize this on all your pages. For the homepage, you will want to have a nice description of the overall site. You only have 156 characters – use them all. If you do not use the “DESCRIPTION” meta tag, Google/Bing/Yahoo will just pull the first 156 characters from the page. These first characters may not be what you want to show. In my BEFORE example above, they took the the publish date and some misc. text from the first blog post. Having a date be the first thing someone sees (especially if this were a business) is not great for click-through or phone calls.
So I made all these changes, and TA-DA, 14 hours later, this is what my SERP looks like when I search for “Michael Montez”.
I think that looks a lot better. The title is more compelling and descriptive. The DESCRIPTION section actually tells you a little bit about ME, what a concept!
Now that you know how to manipulate the data, get to it. One missed opportunity I see all the time with business website is that they do not put their phone number in the title or description tags. WTF – I thought you wanted the phone to ring? Try this page title: John Smith Real Estate – Portland – 123-456-7890. Or this DESCRIPTION: Work with a NAR certified agent or search the Portland MLS. Click here or call me today. Something something else to fill space.
So simple and so often overlooked. I hope you find this helpful and I hope you optimize your SERP listings.
Inspiration: 4 Steps to Making Your Search Listings Stand Out on Google by Neil Patel
Webapps were the future. Steve Jobs and Apple originally wanted the iPhone to use web pages as Apps. Then people started throwing billions of dollars at Apple so they said Apps were the way to go. However, you can still turn your simple website into a standalone iOS App using some simple META DATA.
This article on using the iPad as a Kiosk is a great starting point. I took incorporated the tips into my site (michaelmontez.com) and you can now save the page as an App.
<meta name="apple-mobile-web-app-capable" content="yes" />;
<link rel="apple-touch-icon" href="/path/to/icon.png" />;
<meta name="apple-mobile-web-app-status-bar-style" content="black" />;
touchevents, as opposed to
hoverevents, to accommodate the limitations of the touchscreen.
The iPad was originally all about webapps. For that reason, you can still turn any webpage/site into an app, no Apple approval required.
Read the full article at Smashing Magazine
UPDATE – once you try this, you will find that you site links open in a new Safari page. You can prevent this by adding the script found here: https://gist.github.com/1042167